The world of skincare is baffling. You need to layer X with Y under Z, but don’t forget to use an ABC while you’re at it. We’re busy women. You’re busy women. We’re juggling enough without trying to decipher the code of skincare too.
At the same time, we’re ‘of an age’ (hate that wording) where our skin needs care and attention. Mid-life brings with it a myriad of skin concerns; pigmentation, redness, fine lines, spots not to mention everything just not being as perky as it once was.
Over a meeting at the very start of the year, we were both introduced to And Begin, the big sister to prescription-based skincare brand, Skin and Me, and we can’t explain just how much this brand spoke to us. A brand specifically designed for ‘over 30 skin’ – their first product, ‘The Revolution’ has the most luxurious base formula texture and is packed with everything 30-something skin needs as a given – that’ll be your hyaluronic acid to boost hydration levels plus peptides and ceramides to brighten and target fine lines and wrinkles.
Then your bespoke, personally dosed out prescription ingredients are added to the blend (subject to dermatological consultation) (things like niacinamide to improve texture and ectoin to calm and soothe).
We begged them to let us be among the first to try it.
Dermatologists are hard to come by; expensive, long waiting lists, and with everything else going on, it’s highly unlikely we’d put our skin at the top of the to do list. The beauty of And Begin is that it provides you with expert personalised skincare.
The first product from And Begin is called ‘The Revolution’ and it really is.
A night Serum-in-a-Cream, it’s all of your evening steps in one pump. The formula is super luxe and creamy yet absorbs straight away (my youngest son told me my face smelt ‘pretty’ when I was reading him a bedtime story) and packed with prescription ingredients – for me, 5% azelaic acid to address my pigmentation (this can be prescribed up to 15%) and 1% hyaluronic acid to boost skins hydration levels and bounce.
The And Begin Dermatology team promise results from nightly use of your personalised formulation from the first week, but wait the full three months to see a dramatic difference (that’s how long it takes changes to be made a deep skin cellular level)
After an online consultation, which takes about five minutes, which you fill out a few forms and attach make-up free pictures of your skin, your personal blend is whipped up and mailed out to you. So whether your skin is super sensitive, prone to redness, is battling blemishes, pigmentation or melasma, it will be blended specifically to work for you.
The team behind And Begin studied the habits and feedback of hundreds of thousands of 30+ skin to devise their 1,2,3 Age Management System: 1: Core Prescription ingredients + 2: Cosmeceutical Actives + 3: Soothing Hydrating Blend = the perfect personalised product tailored to our life stage.
I’ve been using my personalised And Begin product for three weeks now, and aside from my face smelling ‘pretty’, the texture of my skin feels smoother and my skin looks brighter. But I’m also enjoying the simple, streamlined, one product each night situation.
So in 2024 it seems that we can have it all; luxurious products that work, at affordable prices, with minimum effort (order online, delivered to your door) Thank you. And Begin…
[This blog post is created in partnership with And Begin, but all words and sentiments are ours.]