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All puffer jackets do the same thing right? Wrong! It’s one of those pieces that you will get what you pay for. Higher price point puffer jackets have a combination of advanced insulation, intricate manufacturing processes, better quality fabrics & materials so that heat is retained in the jacket. But luckily, if you are splashing out, it will last you a lifetime (if you look after it!)

You first need to work out where you’d wear it – is it for an early morning dog walk when it’s freezing out, and you are throwing it on over any old outfit? Or do you want to be able to wear it with jeans & boots in the depths of winter and look a little smarter? Or maybe it’s just for when you are dashing around on a weekend to a gym class, dropping off kids, and going out for brunch.

Here is a rough guide if you aren’t so sure about what you need:

Cropped : If you wear high waisted jeans/leggings and want to elongate your legs.

Sits at the hips: If you are taller, and like an oversized, relaxed style.

Drawstring waist: If you want it to look a little smarter, and give your shape some definition

Midi length: If you want to be super warm, and are on the shorter side a midi can make you look taller.

Above knees: If you are taller, and want to keep your shape in proportion.

Things to look for: what material is it made from? Is it waterproof? Can it be put in the washing machine? Does it have a hood? How tall is the model wearing it? If you know this then you can out where it would sit on your own body.

It’s also important to forget about the styling on models on the website – sometimes their outfits can be great inspiration, but if it isn’t your style it can really put you off the coat. So make sure you check all the images.

THE LONGLINE PUFFER JACKETS

1.New Look // 2. M&S // 3. North Face // 4. WAT The Brand

THE HIP LENGTH & DRAWSTRING WAIST

1.Ganni / 2. H&M // 3. H&M // 4. Hollister

THE CROPPED PUFFERS

1.All Saints £379 // 2. H&M // 3. Mango // 4.Jck1T

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